Wow. Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant is a great strategy book. Most strategy books (admittedly not an area in which I’m really well read) contain a single good idea and a limp wristed action plan to go from there. BOS has a ok idea, with great advice about how to take this idea and run with it. A solid read, based on the recommendation from the always entertaining and sometimes informative Ryan Holiday.